Legendary footballer Lionel Messi and adidas are revving their engines for a nostalgic ride! The iconic F50 boots are roaring back onto the pitch in 2024, and the launch campaign pays homage to a legendary 2010 collaboration.

Remember 2010? Messi was at the peak of his powers, tearing up defenses and rewriting records. That year, adidas unveiled the F50 with a high-octane campaign featuring the sleek boots alongside a Formula One race car. It was a perfect marriage of speed and agility, mirroring Messi’s on-field magic.Fast forward to 2024, and adidas is revisiting that winning formula. The F50 makes a triumphant return, and early glimpses hint at a campaign reminiscent of the 2010 launch. This time around, Messi, now a veteran leader, gets to reignite a passion for the boots he sported during his most prolific years.

The new F50 is more than just a retro release. It’s a fusion of the past and present. Expect cutting-edge technology woven into a design that celebrates the boot’s heritage. Whether you’re a Messi fan or simply appreciate a classic reborn, the F50 2024 promises to be a must-have for football enthusiasts.

So, get ready to hear the roar of the F50 once again. With Messi at the wheel and adidas bringing the heat, this relaunch is sure to be a scorcher!