Lionel Messi Joins Shakira and John Legend in Hard Rock Hotel Campaign: Lionel Messi Debuts as A Chef!

Shakira and Lionel Messi, along with musicians John Legend and Noah Kahan, are rocking out in a new commercial for Hard Rock International. The ad promotes “Unity By Hard Rock,” the brand’s new global loyalty program.

The 60-second commercial showcases the celebrities enjoying various Hard Rock locations. Shakira, glamorous in a silver dress, arrives at a Hard Rock Hotel.Meanwhile, Messi, sporting a casual yet stylish look, explores the hotel’s kitchen and restaurants.The commercial takes viewers on a whirlwind tour of Hard Rock’s diverse offerings. Shakira’s journey ends at the Seminole Hard Rock Hotel & Casino Hollywood in South Florida, where she joins a pool party at the iconic Guitar Hotel.

Messi, on the other hand, connects with fans and team members at the Hard Rock Cafe, where his namesake dishes are likely a crowd favorite.This star-studded collaboration highlights the variety of experiences Hard Rock provides, from luxurious hotels and exciting casinos to vibrant cafes and live music venues. The “Unity By Hard Rock” program promises to reward loyal customers with exclusive benefits across all these locations.Hard Rock International taps John Legend, Shakira and Lionel Messi in a  global campaign to launch loyalty programme - MarketingReportSo, whether you’re a fan of Shakira’s music, Messi’s football skills, or simply enjoy good food and entertainment, Hard Rock seems to have something for everyone. Look out for the commercial and see if it inspires you to experience the Hard Rock vibe for yourself!