Since 1999, the LA Clippers have been sharing a home court with the Lakers, but change is on the horizon. Bringing back a blast from the past, the team is reintroducing their red jerseys, which haven’t been seen since the 2016-17 season.

Ahead of their highly anticipated move to the state-of-the-art $2 billiоn Intuit Dome next season, the Clippers are undergoing a brand transformation. This includes unveiling fresh uniforms and a revamped logo, signaling a new era for the franchise.

On Monday, the Clippers made headlines as stars Kawhi Leonard, Paul George, and James Harden took center stage to showcase the team’s new threads. The unveiling event provided fans with a glimpse of what to expect as the team gears up for their next chapter in Inglewood, California.

Remarkably, the Clippers have been granted permission to reveаl their new branding mid-season, a rare occurrence in professional sports. This unique opportunity stems from the significant progress made on the construction of the Intuit Dome, which is reaching completion faster than anticipated.

Excitement is building not only among fans but also within the organization as the Clippers’ new logo and uniforms symbolize a fresh start and renewed ambition. With the construction of the Intuit Dome well underway, anticipation is mounting for the grand reveаl as the team prepares to make their mark in their new home next season.

The newly unveiled crest showcases a compass rose, cleverly crafted into the letter C, accompanied by an approaching Clipper ship, each pointing towards the cardinal directions. Meanwhile, in a nod to the team’s rich history, the Clippers have opted to refresh some timeless designs and reintroduce beloved classics.

Among the uniform updates, the white jerseys feature a modernized rendition of the Clippers script in blue, reminiscent of its debut in the late 1980s. On the other hand, the blue jerseys proudly display the word “Clippers” in vibrant red lettering across the chest. Additionally, the red shirts feature the city nаme “Los Angeles” elegantly scripted in blue, adorned with Maritime flags on the sides, adding a touch of nostalgia to the ensemble.

The LA Clippers introduced their latest jerseys and logo in anticipation of their relocation to the Intuit Dome

During the 2016–2017 season, the Clippers made the announcement that they will be reintroducing the red jerseys for the very first time.

According to Gillian Zucker, the president of business operations for the Clippers, the process of rebranding was a “quiet listening tour.” She stated that prior to beginning their new phase at Intuit Dome, they decided to take into consideration the feedback of thousands of enthusiastic fans.

“We have just gathered a lot of information, which concerned the question, ‘Should we?'” Shall we alter the nаme of the thing? Should we alter the colours that we use? Should we get a new logo designed? And if that is the case, what do consumers want to see? I don’t see why they would want us to change it, and what they would like it to represent. With what kind of representation would they like us to be? The Athletic was informed by Zucker.

“And in order to deliver what we believe to be the answer to that question, we made use of all of that information and all of that research, and we collaborated with a large number of specialists,”

Zucker mentioned that the red outfits were something that the Clippers’ fanbase was very interested in purchasing. With the exception of the Lob City team in the 2016–2017 season, the Clippers have not made any attempts to reproduce or restore the red uniform. Last month, George also hinted at the possibility of the red jerseys making a comeback on Podcast P.

According to what Zucker said in an interview with The Athletic, “I think fans are going to be really, really excited to have the red back.” “That was something that we had a resounding chorus of, and that one was ‘bring the red back.'” It is my belief that this is something that the fans would enthusiastically embrace.

In the upcoming season, the Clippers will be relocating into their fresh new facility in Inglewood, California, is valued at $2 billiоn

With a record of 37-19, the Clippers are now in fourth place in the Western Conference, which is a very tough league

In 1970, the team was initially established as the Buffalo Braves; however, during its relocation to San Diego eight years later, they changed their nаme to the Clippers. 1984 was the year when the club relocated once more, this time to the city of Los Angeles. By the year 1999, they would be playing with the Lakers and Kings of the National Basketball Association at the Crypto.com Arena, which was formerly known as the Staples Centre.

One of the most successful seasons for the Clippers was in 2021, when they made it all the way to the Western Conference Finals, where they were ultimately defeated by the Phoenix Suns.

Despite the fact that they are still looking for their first championship, the team has been having a lot of success this season thanks to the recent signing of Harden from Philadelphia. Currently, the Clippers have a record of 37-19, which has them in fourth place in the Western Conference.

Additionally, when the future of the club started to take shape, they made certain that their stars would continue to be a part of the team for the foreseeable future after that. Leonard signed a three-year agreement with the organisation in January, which meant that he would remain with the franchise until 2027.

In light of the fact that George’s contract is set to expire at the end of this season, Leonard expressed his hope that his extension will encourage George, who joined the Clippers in 2019, to continue playing for the team.