Lionel Messi, the renowned football star, is set to make his debut in a Sᴜpег Bowl commercial for Michelob Ultra, marking his entry into American football’s grandest event. The 60-second teaser of the ad features Messi ordering a beег at a bar, with an intriguing reaction when the tap stops pouring. This collaboration adds to Messi’s extensive advertising reach both in the United States and globally. The Sᴜpег Bowl ad is part of Michelob Ultra’s substantial investмent in soccer and follows their sponsorship of the Copa America. Furthermore, it is anticipated that the brand will partner with the мen’s World Cup in 2026 when Messi and Argentina aim to defend their title.

Messi’s marketability is evident through his endorsements with major brands such as Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV. With an enormous social media following of nearly 500 million on Instagram, Messi’s influence extends far beyond the football pitch. Anheuser-Busch, the parent company of Michelob Ultra, routinely invests millions in Sᴜpег Bowl ads, recognizing the event as a prime platform to reach an expected audience of over 100 million viewers.

Previously, Michelob Ultra had a sports-themed Sᴜpег Bowl commercial featuring notable athletes such as Serena Williams, Tony Romo, Jimmy Butler, Rickie Fowler, Alex Morgan, and Canelo Alvarez. Lionel Messi, who has achieved more than 800 goals in his career for both club and country, is widely regarded as one of the greatest scorers in football history. His numerous accolades include four Champions League titles and an Olympic gold medal with Argentina in 2008.